Drag by the cartoon characters kids unhealthy cereals are not new, but a new report says that the character can actually influence the perception of children from the taste.
Researchers at the University of Pennsylvania Annenberg School for communication designed to invent - two four fields of grain "healthy bits", and two marked "sugar bits."
A box with bits in good health and a box with sugar bits of every star that penguins in the film "Happy Feet", and the children were invited to try cereals.
"If only there was no character on the box, the children, on the label as saw it more than that of candy, that"healthy"Although she tasted the same cereal", said Sarah Vaala, PhD student at Penn and author of the study. "If it a mark on the field, chose them one with character, whether he is healthy or not."
The House is positive, Vaala said that a "healthy" marketing is properly carried out his crop could ignore children but it said that it a double-edged sword.
"Friendly characters in the field was enough to override the judgement in the case of dietary supplement," she said, unfortunately, "" these characters are heavily used on unhealthy products. ""
And while these results can equally to educate parents and the producers of cereals, Vaala says that this will be a tough battle.
"Parents may not understand, the ' Oh you think taste so good, because it is a sign," she said. “” “”. “"The parents are against some really powerful marketing."